ACG Strengthens Leadership Team with Internal Promotions

ACG, the UK’s leading invoice funding provider for the automotive repair sector, is pleased to announce the promotions of Liam Cowling to Head of Marketing and Mike Hay to Head of Credit Repair. Both appointments reflect the company’s commitment to recognising internal talent and strengthening its leadership team.

“Being Proud and Passionate is at the core of ACG’s culture,” stated CEO Steve Armstrong. “Both Liam and Mike demonstrate these values every day, pairing exceptional dedication and leadership with a forensic knowledge of our industry. As we enter our next phase of growth, I have full confidence that their new positions will drive significant value for our customers, our partners, and the industry as a whole.”

Working closely with ACG’s Heads of Department and the Senior Leadership Team, both Liam and Mike will play a pivotal role in delivering the company’s long-term strategy, empowering the business to deliver innovation and strengthen customer relationships.

Liam Cowling Appointed Head of Marketing

Liam will spearhead ACG’s marketing strategy and build upon its strong brand presence to fuel the company’s growth. Commenting on his promotion, Liam said:

“I’m incredibly proud to take on the role of Head of Marketing at ACG. What makes this business special is its people and collaborative culture. We work together across every department to deliver the very best outcomes for our customers, and I’m excited to continue building our brand, strengthening relationships, and supporting the next stage of ACG’s growth.”

Mike Hay Appointed Head of Credit Repair

Mike steps into his new role with more than 17 years of experience in the motor claims industry. Specialising in credit hire, repair recoveries, liability disputes, and uninsured loss recovery, Mike has built a reputation for delivering positive outcomes while developing strong partnerships across insurers, suppliers, and business partners.

Commenting on his appointment, Mike said:

“Since joining ACG, I’ve been fortunate to work alongside talented, supportive colleagues who genuinely care about delivering the best outcomes for our customers and partners. I look forward to continuing to develop our teams, improve performance, and help drive the business forward.”

By investing in its people and promoting leadership from within, ACG continues to reinforce its commitment to delivering exceptional service, building trusted partnerships, and supporting sustainable growth for customers, partners, and colleagues alike.