ACG Appoints Steve Armstrong as Chief Executive Officer

Experienced fintech leader to accelerate digital transformation and AI-enabled funding innovation across the automotive repair sector.

ACG, the UK’s leading funding partner for the automotive repair sector, today announces the appointment of Steve Armstrong as Chief Executive Officer (CEO).

Steve brings significant experience in leading global technology businesses, having worked with organisations to modernise processes, harness emerging technologies, and deliver scalable, customer-focused growth. His appointment marks a major milestone for ACG as the business continues to strengthen its position as a forward-thinking funding and technology partner to the automotive repair industry.

Since joining ACG in October last year, Steve has led a series of strategic initiatives focused on enhancing operational performance, improving customer experience, and driving long-term value creation. Under his leadership, the business is accelerating its investment in financial technology and AI-driven capabilities to further enhance the speed, efficiency, and intelligence of its funding solutions.

As CEO, Steve will focus on expanding ACG’s rapid funding capabilities while developing a new generation of technology-enabled services designed to improve cash flow management, increase operational efficiency, and support the evolving needs of repairers, insurers, and industry partners.

Steve Armstrong, CEO of ACG, said:

“ACG has built an outstanding reputation for innovation, agility, and customer service within the automotive repair sector, and I’m excited to lead the business into its next phase of growth.

“Our focus is on continuing to evolve our funding solutions while embracing the latest fintech and AI technologies to deliver even greater value for our customers and partners. By combining advanced technology with a customer-first mindset, we have a significant opportunity to improve efficiency, strengthen cash flow management, and create smarter, more connected solutions for the industry.”

Keith Dearling, Chairman of ACG, added:

“Steve brings a fresh and highly progressive approach to the leadership of ACG, with a strong emphasis on digital transformation, AI adoption, and innovation across our funding ecosystem.

“Since joining the business, he has already implemented significant strategic changes that are helping drive ACG forward, enhancing both our operational capabilities and the value we deliver to customers and partners. We are excited about this next chapter in ACG’s growth.”

ACG continues to invest in technology-led solutions that simplify funding processes and support the operational resilience of businesses across the automotive repair sector. Steve’s appointment reinforces the company’s commitment to innovation, scalable growth, and delivering intelligent financial solutions tailored to the evolving needs of the industry.